Ott platform Netflix to start cancelling inactive subscriptions

Ritu Yadav.

Ott platform Netflix to start cancelling inactive subscriptionsNetflix will now cancel inactive accounts to help customers save money, in an unprecedented move on subscription-based offerings.
Starting this week, it will ask members who haven’t streamed Netflix for a year if they want to keep paying for the streaming service. If these members do not respond, Netflix will automatically cancel their subscription.

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On May 18th, the company started reaching out to subscribers who haven’t used the service in two years (or within one year of their initial sign-up for newer customers) to let them know they can either keep their membership or have it canceled upon the next billing cycle. Those customers represent a small number of Netflix’s overall 183 million subscriber base, totaling less than half of 1 percent or a few hundred thousand customers. Cancelations will begin on June 1st.
With over 183 million paid memberships across the world, this isn’t going to financially affect Netflix at all. In its announcement on Thursday, Netflix’s director of product innovation, Eddy Wu, noted that “these inactive accounts represent less than half of one percent of our overall member base, only a few hundred thousand.”
“We’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership,” Wu added. “And we’ll do the same for anyone who has stopped watching for more than two years.”